In fact, search has been so effective for us that I haven’t had to rely on paid advertising at all as we’ve scaled our business. Much of my experience with SEO comes from growing my own store, Weave Got It Canada, where organic traffic has become a key pillar for our overall growth. Though most of us use and rely on tools like Google in our daily lives, understanding how search engines index and rank web pages doesn’t come naturally to most people-at least not at first.Īs a former Merchant Success Manager at Shopify, I spent much of my time helping merchants find new ways to identify and scale their marketing and SEO efforts. Of all the digital marketing channels at your disposal, in my experience nothing leaves new store owners scratching their heads quite like search engine optimization.
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